GO BEHIND THE SCENES TO DISCOVER THE RØDE DIFFERENCE
RØDE Microphones is proud to announce the launch of ‘The RØDE Difference’ (therodedifference.com), a new web site and online campaign that goes behind the scenes of the Australian microphone manufacturer, publicly sharing for the very first time the secrets and techniques behind how they produce their world-class microphones.
For over 20 years RØDE has designed and manufactured professional microphones and accessories from its headquarters in Sydney, Australia.
Bucking the trend and maintaining its manufacturing outside of the current low cost labour regions, RØDE relies on passionate and innovative product design, combined with precision automation and state-of-the-art manufacturing techniques to bring its products to market at prices that defy conventional logic.
This passion and ideology is encapsulated in The RØDE Difference. It represents an ethos that sets RØDE apart amongst its pro audio peers.
“In the early 1990s RØDE was one of a handful of companies that changed the status quo.” commented Peter Freedman, Founder and President of RØDE.
“We knew the time was right to produce world class recording equipment that was accessible to everyone.”
“It wasn’t easy. Lots of hard work, but history has proven that we made the right decision to invest in precision Australian design and manufacturing. Now almost 20 years later there are close to a million musicians, artists, filmmakers and engineers worldwide that have and continue to benefit from The RØDE Difference.”
Visitors to therodedifference.com will get to join Mr Freedman as he personally guides them on an intimate tour, sharing and explaining the company’s innovative manufacturing techniques and processes that were once closely guarded trade secrets.
Mr Freedman considers it an appropriate time to open the doors to the audio community and allow them to discover the extent of RØDE’s commitment to creating the very finest microphones.
“There are some companies that like to tout the romantic notion of ‘handmade’ microphones – visions of the grey-haired engineer in a pristine white lab coat spending days meticulously assembling a single transducer. But this isn’t what handmade means to microphones. You cannot produce products equal to the quality and consistency of RØDE in this way, when you are dealing in tolerance of thousandths of a millimetre and you demand ultimate accuracy and consistency – it’s really a bit of a joke. Somewhat like suggesting you would purchase a laptop computer someone had ‘handmade’ with hobby shop parts and a soldering iron.”
RØDE’s manufacturing and product design methodologies are shared by only a handful of large and well established European and US based microphone manufacturers, but a key aspect to The RØDE Difference is that all the design, testing, manufacturing and technical expertise is owned and controlled in-house by RØDE.
The CNC machines RØDE have invested in are the same as those used by Swiss watch makers and high-end European and Japanese auto makers. Along with this RØDE designs and manufactures custom machines made in the RØDE engineering shop.
“The RØDE facility and engineering expertise is actually unique in the world of microphone manufacturing.” continued Mr Freedman. “Even the largest and most prestigious names subcontract infrequently-used test and analysis devices, as well as some complex machining processes. Some of the companies that supply our equipment have even asked us to show them how we are able to achieve the results we do. As an engineer and manufacturer, that makes me exceptionally proud.”
RØDE invites you to discover The RØDE Difference at www.therodedifference.com
Redrock Micro’s New LiveLens MFT™ Delivers Canon EF Lens Compatability for Micro Four-Thirds (MFT) Cameras
Redrock Micro recently announced the release of the new Redrock Micro LiveLens MFT™. The LiveLens MFT is the first active lens mount to allow Canon EF lenses to be used with any micro four-thirds camera body, including the Panasonic AG-AF100, Panasonic GH2, and Olympus E-P3. Now, the exceptional sharpness and clarity of Canon optics can be mated with the compact, powerful capabilities of micro four-thirds cameras.
Small Lens Adapter with Big Capabilities
Redrock Micro’s LiveLens MFT provides the required power and electronics to control Canon EF lenses when attached to a micro four-thirds camera body. With the LiveLens MFT’s control touchpad, the EF lens’ aperture can be open and closed in increments as small as 1/3 stop. The LiveLens MFT works with virtually every EF lens available today, including variable aperture zoom lenses, prime lenses, consumer-level lenses, professional L-series lenses and most third party EF-compatible lenses. A marvel of advanced design, the LiveLens MFT is incredibly compact and weighs less than 6oz.
LiveLens MFT uses Canon lens control technology proven for over three years in professional productions. For operators and DPs who have invested in Canon EF lenses and want to extend their investment to MFT cameras like the AF100, LiveLens MFT is an invaluable tool.
Pricing and Availability
Introductory pricing for the LiveLens MFT is $442.50. Redrock Micro’s LiveLens MFT is a limited edition product and is available immediately. LiveLens MFT can be purchased direct from Redrock Micro at redrockmicro.com/livelensmft.
State of the art – sneak preview
It’s been a busy couple of months here, working on a promo video for an old friend Mark Lilley for his new album ‘Songs & Guache’. We’re still in production but we’ve finished shooting the beautiful actor Laura Freeman, the star of the piece.
Here’s a sneaky-preview of Laura as she appears in the film.
Hoping to complete the rest of the schedule in October and then crack on with the edit.
Drop back soon for a progress report.
Redrock Micro’s new microTies Solve Cinema Rig Cabling Conundrum.
New rig accessory streamlines cables, reduces snags and disconnects.
Hollywood, CA: Redrock Micro, the recognized leader in affordable professional-quality cinema accessories, announced today the immediate availability of microTies, the perfect accessory for managing all cables on video camera or HDSLR rigs. microTies attach to your rig to enable camera operators and ACs control of all types of cables on their rigs for safety, convenience, and professionalism.
Simple and Effective Cable Management on Video or HDSLR Rigs
microTies can be used on any standard 15mm rod and has inside and outside channels for wrangling three or more cables. microTies work with almost all cables (video, audio, power, data) and reduces the chance of snags, accidental disconnects or cable fatigue due to bending or repeated insertions. The microTie also has an added special channel to hold a grease pencil for a follow focus.
microTies are made of ultra lightweight aerospace composites that add virtually no weight and do not scratch other surfaces. microTies can be quickly attached, repositioned, and removed to speed rig changes.
microTies–Small Accessories with Big Purpose
microTies summary of key features include:
- Secure any type of cable to any rig: video, audio, power, data, etc.
- Special channel holds a follow focus grease pencil
- Reduces cable fatigue and potential disconnects
- Clamps on to industry-standard 15mm rails
- Virtually weightless and does not scratch
Redrock microTies can be used on any type of camera rig including cameras from Canon, Sony, Panasonic, Red Digital Cinema, Arri, and others.
Pricing and Availability
microTies are available immediately, and can be purchased direct from Redrock Micro at http://store.redrockmicro.com or through one of Redrock Micro’s worldwide authorized resellers. microTies are sold in a pack of three for $24.50
About Redrock Micro
Redrock Micro revolutionized independent film production in the early 2000s with the M2 cinema lens adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro continues to lead the industry in innovation with its award-winning depth-of-field adapters, support rigs, focus controllers, and advanced cinema accessories. More information is available at redrockmicro.com.
We’ve changed domains…
We’re very happy to announce that we recently acquired the .com variant of the site and have moved all of our content over.
Some links may be a little ‘iffy’ but please be assured we have a roll of gaffa tape on stand-by!
Thanks for dropping by, hope to see you again soon.
Hospitality @ Brixton – video
As you may recall, we recently shot Hospital Records’ birthday bash at O2 Academy in Brixton. The video is now available on general release and reflects what an astonishingly loud and brilliant night it was.
Shot on a combination of EOS 550d and 60d cameras it’s another example of the incredible low-light capabilities of these work-horses.
Cinevate’s Sliders and Dollies – A Music Video BTS
Quote from Cinevate:
We recently had the pleasure of working with Bill Frakes and Laura Heald, Imaginarium and Anya Marina during the music video production of Anya Marina’s Felony Flats.
It was a great opportunity for us to showcase a variety of applications for just about every camera slider and dolly that Cinevate makes.
Cinevate would like to thank…
Bill and Laura strawhatvisuals.com
You can view the finished music video at vimeo.com/?24168787
Redrock Micro Launches Universal Bundles for DSLR cameras
New Concept in Support Rigs: One Bundle, Multiple Rigs
Hollywood, CA – Redrock Micro, the recognized leader in affordable professional-quality cinema accessories, today announced the new Universal Bundles for video DSLR cameras such as the Canon 5D and 7D. Universal Bundles are a new concept for delivering DSLR support that enables customers to make one purchase and enjoy multiple rig configurations. The Redrock Universal Bundles address customers’ need for more flexibility when purchasing DSLR support equipment, and that the realities of production often require more than one camera support setup.
“Redrock Micro’s Universal Bundles address two key requests from our customers,” said James Hurd, Chief Revolutionary of Redrock Micro. “First, customers want added flexibility in case aren’t 100% sure of the “right rig” for them at the time they purchase, and second they want flexibility to create new rigs as their production demands change. By delivering multiple rigs in a single bundle at an attractive price, Redrock Universal Bundles deliver.”
Redrock is shipping seven universal bundles: one for each of the popular product lines – nano, handheld, shouldermount, and studio – and two “master” bundles that build multiple rigs across product families. The Complete Universal Bundle enables customers to build every HDSLR rig Redrock currently offers. In addition to support for DSLR cameras, the Universal Bundles can be easily adapted for use with the latest video cameras such as the Panasonic AG-AF100, Canon XF300, and Sony PMW-F3. Pricing on Universal Bundle is often less than other solutions that give customers only a single rig. Like all Redrock products, the Universal Bundles carry a Lifetime Warranty.
“Our customers consistently tell us they love Redrock’s ‘mix-and-match’ approach that allows them to build any kind of rig they want,” said Chris Edwards, Cinematographer and Founder of Production Junction, a boutique New York rental house specializing in custom rigs for feature films. “Redrock’s Universal Bundles extend that idea into how customers buy, so they can purchase once and get the flexibility they want, often spending less than the price of a single higher priced rig from another company. Just as C-Stands and Sandbags are the constant companion of lighting equipment, so is Redrock for cameras…they will last an entire career. It’s the must have toolkit for cinematographers.”
Pricing and Availability
Redrock Universal Bundles are available immediately direct from Redrock Micro at redrockmicro.com/universal or through one of Redrock Micro’s worldwide authorized resellers. Pricing varies based on configuration and starts at $1,276.
Technicolor “CineStyle” released for EOS DSLRs
Canon and Technicolor have teamed up to produce “CineStyle”, a freely downloadable picture style for Canon EOS DSLR cameras.
The style uses the notion of a flat ‘digital negative’ as its basis and manages to extend the latitude of EOS cameras even closer towards what can be recorded with traditional film. Furthermore, the style is supported by an S-curve look-up table (LUT) for use with Final Cut Pro.
The image produced by the style is very thin, grey almost, which is the perfect starting point when colour correction (CC) is an integral part of your workflow.
If you’re unfamiliar with CC, or are happy to use images straight out of the camera, this is not the picture style for you but it’s a great picture style, when a digital negative is called for.
Detonate @ Stealth / Rescue Rooms, Nottingham.
Shot earlier in the year on Canon 550d and 600d, this is the final version of the promo video for the massive Detonate nights in Nottingham.
Was great fun to be amongst such a willing audience and nice to be shooting a corporate piece that didn’t involve conveyor belts or close ups of machinery in motion.